TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television formats, relying on scheduled programming via public channels. In contrast, OTT platforms operate on subscription models, with global streaming giants, Disney+, and niche players serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and stre